From Homelessness to Global Impact
Atticus Firey is a visionary entrepreneur and brand strategist renowned for his transformative leadership across multiple industries, including music, entertainment, consumer packaged goods, technology, and consumer electronics. His dynamic, growth-oriented mindset and innovative approach have consistently driven companies to new heights. As Chief Operating Officer of Meguiar’s, Inc., Firey propelled the company from a modest family-owned business to the #1 global market share position before its acquisition by the 3M Company. Firey’s entrepreneurial ventures include co-founding Sanctiond, a lifestyle brand in partnership with cultural icons Snoop Dogg and Mister Cartoon, which expanded from automotive products into mobile phones and the music industry. Beyond his professional achievements, Firey’s personal journey is a testament to resilience and transformation. Overcoming early-life challenges, including homelessness and substance abuse, he found recovery through The Salvation Army’s Adult Rehabilitation Center. Embracing faith and service, he redefined his life’s purpose, dedicating himself to helping others navigate their recovery journeys. Currently serving as Director of Donations Development for The Salvation Army’s Adult Rehabilitation Centers, Firey leverages his extensive network and strategic acumen to secure resources that support their rehabilitation programs. His story exemplifies the regenerative power of the Holy Spirit that fuels his perseverance, inspiring others to overcome adversity and achieve meaningful success.
We seek to embrace and include local churches and Christian recovery entities at events so that we can all unite under the banner of Jesus to rescue our sons, daughters, fathers, and mothers from the demons of addiction.
